CLIENT
SERVICES
CREATIVE DIRECTION
CAMPAIGN DEVELOPMENT
INDUSTRY
FASHION
SERENA BAGS
SERENA creates timeless leather goods for women who value quiet confidence, exceptional craftsmanship and enduring design. Founded by Taya Bonicos
and inspired by her daughter Serena, the brand combines Scandinavian
design principles with European craftsmanship, creating pieces that balance elegance, functionality and longevity.

Each collection is handcrafted in Spain using premium European leather, reflecting a philosophy of thoughtful luxury designed to be carried for years rather than seasons.


PRODUCTION